Wednesday, July 3, 2013

Will Cotton's Candyland





Will Cotton was born in 1965 in Massachusetts. He currently lives in New York and received his degree at the New York Academy of Art. His artwork consists of paintings and sculptures of candy and sweets with human subjects. His work is influenced by the Hudson River School, which created paintings in awe of the new frontier of America, and pinup art. He wanted to create landscapes that evoke desire and to create awareness of the consumerism landscape we live in. Cotton believes we are constantly surrounded by a consumerist society that wants us to desire something. His works are influenced by the European idea in literature of the "land of milk and honey." Cotton's work has been featured all over the United States and Europe. One of his most recognizable works in pop culture is the album cover of Katy Perry's Teenage Dream. He was also the artistic director for her "California Girls" music video, which incorporated his candy land theme. I find his work very fascinating as it takes you to a fantasy-land, yet incorporates everyday sweets. His sculptures are incredibly beautiful as well and even go along with his theme of pleasure and sweets. The balance in his sculptures creates a tension of the cakes falling over.

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